UTM Tracking Insights

What Are UTM Parameters and Why They Matter UTM stands for Urchin Tracking Module . These are small pieces of text added to the end of a URL that tell you where visitors clicked your link. For example, if you share a link on Facebook or in an email, UTM parameters can show which platform or campaign brought the visitor to your site. Using UTM parameters means you can see exactly which ads, posts, or emails are driving traffic. This clarity helps you avoid guessing and instead