From Clicks to Customers: How Click Identifiers Supercharge Your Marketing ROI In the world of digital advertising, data is the difference between a scaling business and a draining budget. If you are running ads on Google  or Meta (Facebook/Instagram) , you might have noticed long strings of gibberish attached to your URLs after a click. These strings—specifically GCLID  and FBCLID —are not just technical clutter. They are the "black boxes" of your marketing data. What are GC