Unlock Your Growth: The Power of GCLID & FBCLID for Your Business

From Clicks to Customers: How Click Identifiers Supercharge Your Marketing ROI

In the world of digital advertising, data is the difference between a scaling business and a draining budget. If you are running ads on Google or Meta (Facebook/Instagram), you might have noticed long strings of gibberish attached to your URLs after a click.

These strings—specifically GCLID and FBCLID—are not just technical clutter. They are the "black boxes" of your marketing data.

What are GCLID and FBCLID?

• GCLID (Google Click Identifier): A unique tracking parameter used by Google Ads. When "Auto-tagging" is enabled, Google appends this ID to your landing page URL. It carries vital information about the campaign, keyword, and ad group that triggered the click.

• FBCLID (Facebook Click Identifier): The Meta equivalent. Since 2018, Facebook has automatically added this parameter to outbound links to help track user behavior across sessions, especially in response to increased privacy restrictions and browser cookie changes.

Why Should Your Business Collect This Data?

Many marketers rely solely on the "pixel" or the standard Google Ads dashboard. However, capturing these IDs directly into your own database (or CRM) offers three massive advantages:

1. Accurate Offline Conversion Tracking Not every sale happens the moment a user clicks. If a lead clicks an ad today but closes a deal through a phone call or an invoice three weeks later, you need a way to tell Google or Meta: "This specific click resulted in a sale." By sending the GCLID or FBCLID back to the platform via API, you "close the loop" and optimize your bidding for actual revenue, not just clicks.

2. Bypassing "Cookie Death" With the rise of iOS 14.5 and the phasing out of third-party cookies, standard tracking is becoming less reliable. These click identifiers serve as first-party data. When you capture them on your site, you own that data, making your attribution much more resilient to browser privacy updates.

3. Granular User Journeys UTM parameters tell you the source; GCLID/FBCLID tell you the specific instance. When you store these IDs alongside a user’s form submission, you can see exactly which specific ad interaction led to a high-value customer.

Stop Losing Data with UTM Catcher

Collecting these parameters manually can be a developer’s nightmare. This is exactly why we built UTM Catcher.

Our tool is designed to automatically "catch" and store UTMs, GCLIDs, and FBCLIDs the moment a user lands on your site. Instead of losing this data when a user navigates between pages, UTM Catcher keeps it organized and ready to be pushed into your CRM or email marketing platform.

Don’t leave your attribution to chance. Start capturing every click identity today.

Install UTM Catcher in your wix site for free