From Clicks to Customers: How Click Identifiers Supercharge Your Marketing ROI In the world of digital advertising, data is the difference between a scaling business and a draining budget. If you are running ads on Google  or Meta (Facebook/Instagram) , you might have noticed long strings of gibberish attached to your URLs after a click. These strings—specifically GCLID  and FBCLID —are not just technical clutter. They are the "black boxes" of your marketing data. What are GC

What Are UTM Parameters and Why They Matter UTM stands for Urchin Tracking Module . These are small pieces of text added to the end of a URL that tell you where visitors clicked your link. For example, if you share a link on Facebook or in an email, UTM parameters can show which platform or campaign brought the visitor to your site. Using UTM parameters means you can see exactly which ads, posts, or emails are driving traffic. This clarity helps you avoid guessing and instead